Her Campus Media
Started by three Harvard undergrads in 2009, Her Campus Media has grown exponentially and now aptly bills itself as the #1 media portfolio for college students and Gen Z.
We have worked closely with Her Campus for years, often taking a lead role on their flagship website and other projects.
Highlights
- We developed tech solutions for a distributed network with hundreds of global university chapters and thousands of content authors
- From the start, we enjoyed deep collaboration with client teams and the extended Her Campus community
- Her Campus has regularly trusted Orientier to advise on solutions architecture and technical strategy
- We worked directly with Her Campus design teams to execute multiple site redesigns and rebrandings
- We executed multiple site migrations
- We implemented and refined multiple analytics tools and strategies to help Her Campus better understand their audience and content performance
- We unlocked technical challenges with advertising integrations and enabled massive growth in ad revenue
- We have researched, recommended, and implemented multiple platform evolutions and cost-saving initiatives
- We have helped Her Campus Media launch multiple new brands, campaigns, and websites
Tech Elements
- Drupal
- Wordpress
- Cloudflare (CDN, security, performance)
- Brandfolder (DAM)
- Google Cloud Platform
- Acquia
- Pantheon
- AWS
- Squarespace
- React
- Javascript
- MySQL
- Google Ad Manager
- ...and many more
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Savannah College of Art and Design (SCAD)
Nathanael Dewhurst, Orientier founder and our proposed tech lead for your MassBay.edu project, played a key role in the development of SCAD’s flagship website.
He served as a team lead and solutions architect for the project, which was built on Drupal 7 a decade ago and - while undergoing various revisions since - withstood tests of time.
Highlights
- Numerous and invaluable on-site consultations with SCAD stakeholders, working closely with the SCAD marketing department and design team.
- Led workshops to (a) understand existing web content, structure, nav, UX, history, etc., (b) empathize with site users and stakeholders, and (c) iteratively develop architectural solutions.
- Balanced competing priorities and objectives, triaging extensive requirements and feature requests
- Served as a diplomatic bridge between teams/stakeholders
- Delivered a beautiful, responsive website (when that was a less ubiquitous concept) backed by a dynamic CMS
- Created structures and interfaces to communicate SCAD's academic programs, worldwide locations, events, and more
- Represented academic catalog data natively within the CMS
- Targeted key personas/user groups (prospective students, parents, alumni, faculty, etc.) with relevant content, navs, and calls to action
- Exhibited the school's extensive art and design portfolio throughout the site
Tech Elements
- Drupal
- Acquia
- Responsive design
- Full-stack development